Work
Selected Case Studies
B2B Lead Generation: ROAS from 0.67x to 6.11x on 58% Less Spend
A cross-functional turnaround across paid media, organic, sales enablement and CRM automation — led as Fractional CMO.
Revenue BoostUS Fashion DTC: Google Shopping Rebuilt, Order Value to $1.17M+
A sustainable apparel brand on a basic Google Ads setup with most products invisible. We rewrote the feed and restructured Shopping by segment.
Paid Media Ads· Multi-marketTravel Platform: 6,832% ROAS Across Search, YouTube and PMax
Multi-channel coordination across Google and Meta for a major booking platform, with retargeting built from real drop-off research.
Paid Media Ads· US MarketLegal SaaS: Cost per Subscription Halved with a Full-Funnel Meta Build
Months of Meta Ads with no funnel and zero subscription growth, rebuilt from scratch across awareness, engagement and conversion.
OptimizationUS SaaS: Cost per Subscription Cut 72%, MRR Grown 8X in 90 Days
A therapist-workflow SaaS burning ad spend on trials that never converted. We rebuilt tracking, consolidated campaigns and launched remarketing.
Retention· Multi-marketTravel: 51% More Bookings Recovered Through Abandoned-Cart Automation
A timed three-email drip with SMS follow-up, targeting users who dropped off at the customer details stage.
Revenue BoostE-commerce: $747K Scaled at a 3.03x Conversion Value Ratio
A high-traffic store scaling Google Ads into rising competition, held to a 3.03x conversion value/cost ratio across 4,238 conversions.
Paid Media Ads· UK MarketUK Travel: Conversion Rate to 22.28% on £0.78 Average CPC
A UK travel company facing rising competition and fluctuating interaction rates, rebuilt around bid strategy and keyword targeting.
OptimizationTravel CRO: Conversion Rate up 14.45% on Lower Paid Media Spend
An ongoing CRO programme inside a booking flow — A/B testing plus a cart that lets hotels be added to a flight in one session.
