B2B Lead Generation
US & Canada+812%
ROAS · 0.67x → 6.11x
- POAS
- +823%
- 0.13x → 1.20x
- Enquiry to Booking (E2B)
- +530%
- 1.0% → 6.3%
Performance Marketing That Grows Your Revenue. No Stories.
We only work with businesses that are serious about driving growth.
Minimum ₦3 million a month in ad spend.
You Already Know How This Usually Goes
01
You hired an agency or a media buyer.
02
They showed you Google Ads working. Meta Ads working. The ROAS looked great.
03
Then you checked your finances. Revenue was flat, or falling.
04
The platforms say you are winning. Your bank account says you are not.
When you ask, you get a story
- Tracking has not been the same since iOS 14.
- Look at the ROAS. The ads are working.
- The sales are happening in your DMs.
- It is the economy. People are not spending.
- The algorithm is still learning.
- We just need more budget to scale.
None of it is an answer.
What is really happening
Google and Meta can both claim the same sale. Meta counts people who only saw an ad. Google takes credit for customers who searched your name and would have bought anyway. Add the dashboards up and they have made more money than your bank received.
We are performance marketing experts who think like finance people.
We start from your revenue and your business outcomes, not the platform dashboards. We know which campaigns grew actual revenue, not what Google and Meta reported.
We Set Up The Scoreboard Before We Play
Most agencies start by running ads. We start by making the ads countable.
Founder-Led. Senior Only.
Your account is overseen by our founder, Marvellous Esevbode, and run day to day by a senior account manager. No juniors learning on your budget.
Marvellous has spent over ten years growing businesses across Nigeria, Ghana, Kenya, Uganda, the UK and the US, in e-commerce, travel, fintech, SaaS and mobility.
Meet the founderNumbers, Not Stories
Results from 7 accounts, copied from their case studies. Swipe through.
Plans
Your plan is decided by what you spend on ads each month, not by what we feel like charging.
Launch
Minimum ad spend
₦3,000,000
a month
- Google and Meta Ads account management
- Measurement: linking ads to actual revenue
- DM campaigns and automation, including automated DM and comment response, follow-ups and reminders
- Landing page design and testing programme
- Email marketing and automation
- Google Business Profile setup and management
- Monthly report
You are spending real money on ads and getting something back, but you cannot say which campaign produced which sale. Your tracking was never set up properly, your ads point at your homepage, and your decisions come from what Meta reports rather than from your bank account.
Growth
Minimum ad spend
₦8,000,000
a month
Everything in Launch, plus:
- Weekly reporting and review
- Expanded landing page testing programme
- Creative production for ads
Paid Ads is working and you want more of it without your cost per customer climbing with it. You have a team, more than one product or location, and the question has moved from “does this work” to “where does the next naira go”. You need someone in the account every week.
Scale
Minimum ad spend
₦20,000,000
a month
Everything in Growth, plus:
- 4 video productions per month
- Monthly strategy session with our Founder
Marketing is a line item somebody senior asks you about. You are spending enough that a 10% improvement is worth more than most companies' entire budget, and enough that a bad month is a real problem. You want the person making the decisions in the room.
Enterprise
Minimum ad spend
₦50,000,000
a month and up
Everything in Scale, plus:
- Customised services for your business
- A dedicated team for your company
- Dedicated account managers
When You Should Not Hire Us
The Questions You Are Actually Asking
Every account is overseen by our founder, Marvellous Esevbode, and managed day to day by a senior account manager. No juniors learning on your budget. Marvellous has managed Google Ads budgets of up to $2m a month, and worked on accounts spending up to $50.4 million a year across Google and Meta. Marvellous has worked across Nigeria, Ghana, Kenya, Uganda, the UK and the US. If the person managing your account changes, you will be told, not discover it.
Tracking is built in week one and checked against a real order, so sales are linked to the campaigns that made them. The first real read is at 30 days. If it is not working, you will know why, with numbers, in the first month rather than the sixth.
Yes. Every plan includes DM campaigns and automation: automated replies to DMs and comments, follow-ups and reminders, so the conversations your ads start are answered and followed up instead of lost.
Yes. Every plan includes Google Business Profile setup and management, so people searching nearby can find you. Growth is built for businesses with more than one product or location.
Yes. Your ad spend goes to Google and Meta directly, from your own account, in your name. We never hold your ad budget.
Yes. We start on a monthly retainer with one month's notice. Once you're comfortable with us and the results, we can agree a longer term, but you're never locked in to get started.
Pick The Plan That Matches Your Spend
One click, about two minutes of questions, then you pick a time. If we are not right for you, the call is where we say so.
Book a Call with Us