Legal
Nothing beyond the strictly necessary is stored until you choose. You can change your mind at any time.
Last updated: 9 September 2026
This page explains what we store on your device and how to change it. You can reopen your choices at any time from in the footer, or from the button at the bottom of this page.
The short version
Nothing that isn’t strictly necessary is stored until you choose. Analytics and marketing are both off by default. The site works fully whether you accept or refuse.
Strictly necessary
These do not require consent because the site cannot work without them.
| What | Why |
|---|---|
| Consent choice | Remembers what you chose, so we do not ask again |
| Session and security | Keeps forms working and blocks automated abuse |
| Admin session | Only if you are signed in to our admin |
Analytics — off unless you allow it
Google Analytics 4. Tells us how many people visit, which pages they read, and where they stop. We use it to find what is broken, not to identify you.
With analytics denied, Google Consent Mode sends anonymous, cookieless signals which give us aggregate counts only, with nothing stored on your device.
Marketing — off unless you allow it
LinkedIn Insight Tag. If you allow marketing cookies, we load LinkedIn’s tag so we can measure which of our LinkedIn ads bring people here and reach visitors again on LinkedIn. It sets cookies in your browser and tells LinkedIn that you visited this site.
Separately from this tag, and covered in our privacy policy, we may tell LinkedIn that a conversion happened using a one-way hash of your email address — never the address itself, and never for visitors in the UK or EU.
Meta Pixel. If you allow marketing cookies, we load Meta’s tag for the same purpose: measuring which of our ads bring people here, and reaching visitors again on Facebook and Instagram. It sets cookies in your browser and tells Meta that you visited this site.
As with LinkedIn, we also send Meta a record of conversions from our own server — using a one-way hash of your email address, never the address itself. Your IP address and browser are passed to Meta at that moment to help match the record to you; neither is stored by us.
Neither tag loads unless you allow marketing cookies. Allowing analytics alone loads neither. Neither ever loads in our admin, or on the pages you land on after booking a call. If you refuse, or you never answer, no request is made to either from this site.
We run no other advertising tags. If that changes, this page will be updated before it goes live and you will be asked to choose again.
Things that are not cookies but store data
Our free tools use your browser’s local storage to remember your recent UTM links and whether you have dismissed a message. That data never leaves your device and we cannot read it.
Changing your mind
Cookie settings in the footer reopens your choices. Withdrawing is as easy as giving. You can also clear cookies in your browser, which resets everything and means we will ask again.
Records
When you make a choice we record it: what you chose, when, which country your request came from, and the page you were on, against a random identifier that identifies nobody. We keep this to demonstrate that consent was given, which the law requires.
