Growth OS
We build a Single Source of Growth Truth for your business – so every naira, dollar, or euro you spend on growth is tied to CAC, LTV, payback, and profit. No more guessing, no more “pretty dashboards” with ugly P&L.
Growth Control Center
- Blended & Channel-level CAC
- Segmented LTV & Payback
- Offer & Funnel Performance
- Forecast vs. Actual Revenue
TRUSTED BY TEAMS THAT TREAT GROWTH AS A FINANCIAL SYSTEM
The problem
The Real Reason Your Growth Feels “Random”
It’s not because your media buyer is dumb or your product is cursed. It’s because there’s no single shared version of the truth for how growth actually works in your business.
You can't trust your numbers
CAC looks cheap in Google Ads, expensive in Meta, "unknown" in offline. Finance has one set of numbers, marketing has another. No one can confidently answer, "What did we really pay to acquire this customer?"
Growth decisions are made in the dark
Budgets shift based on gut feelings, last-click reports, or whatever channel shouted loudest this month. LTV isn't segmented. Funnels aren't fully mapped. Experiments aren't tracked against payback.
Marketing and Finance speak different languages
Marketing talks clicks, impressions, and CTR. Finance talks margin, cashflow and payback window. Without a shared system, growth gets treated as a cost bucket, not an investment portfolio.
Companies don’t stall because of “bad campaigns”. They stall because they are scaling without a proper growth operating system.
The solution
The Solution : A Single Source of Growth Truth
We design and build a Growth Operating System for your business – combining data infrastructure, financial-grade metrics, and execution playbooks so every team has the same map of how growth really works.
Data & Tracking Foundation
We fix your tracking, implement server-side events where needed, and build a central growth data model that connects Ad platforms, CRM, product analytics and revenue data.
- Event & conversion tracking architecture
- Source - Lead - Opportunity - Revenue mapping
- Marketing + Sales + Finance data stitched together
Revenue & Unit Economics Engine
We define the math of your growth – CAC, LTV, payback, retention, contribution margin at the segment level, not just as vanity averages.
- True CAC (including non-media costs)
- Segmented LTV and payback modelling
- Offer & funnel profitability by cohort
Execution & Experimentation System
We turn the data into a weekly operating rhythm: clear bets, tests, and actions across channels, with accountability to the P&L.
- Weekly growth reviews with clear actions
- CRO & offer tests prioritised by financial impact
- Playbooks for scaling or killing channels fast
Target Audience
Who This is For
You will get value if:
- You're spending at least $20k+/month on growth
- You have product-market fit but want profitable scale
- Your CEO / CFO is asking harder questions about CAC, LTV and payback
- You're tired of jumping between 10 tools with no unified view.
This is not for you if:
- You want "more followers" instead of more revenue
- You refuse to share financial data and still expect serious answers.
- You want a quick hack, not a system.
In their words
What Clients Come To Us For
We need to know what's really working across channels
Our CAC and LTV numbers don't match finance
We are scared to scale because we don't trust our data.
We need someone who speaks both marketing and P&L
Outcomes
What Changes Once You Have a Growth OS
45 TO 60 DAYS
Payback Window
Typical outcome after aligning offers, channels and targeting around cash payback instead of vanity metrics.
20 – 40% CAC REDUCTION
CAC Efficiency
By cutting unpredictable segments, fixing tracking leaks and reallocating budgets to high LTV cohorts.
FORECAST VS. ACTUAL WITHIN 10-15%
Revenue Predictability
Because your growth planning is built on real funnel math, not guesses.
Deliverables
What You Actually Get (No Fluff)
This is not a PowerPoint and a motivational speech. You walk away with a working system and a team that knows how to run it.
Growth Data & Tracking Blueprint
- Event & conversion tracking plan
- Tagging / UTM standards across channels
- Data pipeline into your chosen warehouse or sheets
Single Source of Growth Truth Dashboard
- Executive dashboard (CEO/CFO view)
- Performance dashboard (channel & funnel view)
- CAC, LTV, payback & margin in one place
CAC & LTV Models
- Blended & channel-level CAC
- Segmented LTV by cohort / product / region
- Scenario models for "what if we increase spend by X?"
Offer & Funnel Architecture
- Core funnel mapping (awareness to revenue)
- Offer ladder & upsell structure
- Key CRO experiments with expected impact
Weekly Operating Rhythm
- Growth meeting structure & agenda
- Decision rules for scale / hold / cut
- Reporting templates your team can run without us
Founder / Leadership Enablement
- Board-ready growth & efficiency narratives
- Simple visuals for complex growth math
- Training for marketing & growth teams
Testimonial
What Clients Say About Us
“The Go Digital Growth package transformed our business. We went from zero online presence to ₦2M monthly revenue in 6 months.”
Adebayo K.
Founder, Lagos Fashion Store
Our Pricing
How We Work Together
After the initial build you can keep us on as a Fractional CMO and Growth Team or run the Growth OS fully in-house.
Exact investment depends on your scope and complexity. Below is a directional view of how we typically work.
Audit & Growth OS Blueprint
ONE-OFF
$3,000
- Full tracking & funnel audit
- Unit economics baseline (CAC, LTV, payback)
- High-level Growth OS architecture & roadmap
Growth OS Build & Implementation
MONTHLY BASIS (2 - 3 MONTHS)
$6,000 - 10,000
- Full data & tracking setup
- Dashboards, models & operating rhythm
- Weekly working sessions with your team
Fractional CMO & Growth Team
CUSTOM (RETAINER)
$20,000
- We help run your Growth OS weekly
- Channel management (Google, Meta & more)
- Executive-level reporting & board support
Led By A Growth Operator, Not Just An Agency
I’m Marvellous Esevbode, a Growth and Performance Marketing Operator who has managed millions in Ad Spend across e-commerce, SaaS, Travel and Local Services. I specialise in CFO-level growth – tying acquisition, retention and monetisation back to LTV, CAC, payback windows and margin. No buzzwords, just math and systems.
Marvellous Performance exists to plug the gap between “Creative Agencies” and “Analytics tools” – by giving you a working Growth OS that both marketing and finance can trust.
Questions
FAQ
We build a complete Growth Operating System: tracking, data model, dashboards, unit-economics models (CAC, LTV, payback), and a weekly operating rhythm for making growth decisions. You’ll have a single place where marketing, product and finance see the same truth about performance.
Some wins come fast – fixing tracking leaks or shifting budget from clearly unprofitable segments can show impact in the first 30–60 days. Deeper changes (LTV, payback, retention) compound over 3–6 months as the system runs.
Not necessarily. Many teams keep their existing agencies or in-house media buyers. We give them a better system to operate in – clearer targets, better data, and a growth model that everyone can align to.
We work with whatever stack you already have (Google Ads, Meta, GA4, HubSpot, CRM, spreadsheets, etc.). The goal is not to sell you new tools – it’s to make your existing stack actually talk to each other.
Yes. Some clients start with an Audit & Growth OS Blueprint to see what’s broken, what’s working, and what a proper Growth OS could look like. After that, we decide together whether it makes sense to move into build & deployment.
Ready To Build Your Single Source Of Growth Truth?
If you are serious about treating growth like an investment portfolio - not a random collection of campaigns, let’s talk.