The problem
A major travel booking platform needed to increase bookings and improve ROAS while ensuring cost efficiency. The target audience included high-intent segments such as repeat customers, cart abandoners and lookalike audiences.
- Needed to scale bookings while maintaining cost efficiency across multiple campaign types
- Required multi-channel coordination across Search, YouTube and Performance Max
- Complex audience segmentation across international, local and brand campaigns
What we did
Multi-channel campaign strategy
- Search campaigns for high-intent users actively searching for travel services
- YouTube for awareness and remarketing to non-bookers
- Performance Max targeting past visitors and custom intent audiences
Meta Ads retargeting
- Identified drop-off reasons via a survey at the search listing stage
- Launched targeted retargeting addressing the concerns users had raised
- Achieved a 40.21% increase in purchases with 24.92% lower cost per purchase
The outcome
| Metric | Result |
|---|---|
| ROAS | 6,832% |
| Conversion rate | +45.32% |
| CPC | reduced 25%+ |
| Meta purchases | 1,328 → 1,862 (+40.21%) |
| Meta cost per purchase | −24.92% |
What we learned
- Over 6,000% ROAS across the account
- Conversion rates increased by 45%
- CPC reduced by over 25% through optimisation
- Multi-channel strategy drove bookings across Search, YouTube and PMax
Performance screenshots
