The problem
An e-commerce travel company wanted to improve the efficiency of its Google Ads campaigns. With competition rising, they needed their ad spend optimised to generate more conversions at a reduced cost.
- Increasing competition leading to fluctuating interaction rates and rising costs
- Needed to increase conversion rates and reduce CPC while maintaining visibility and impression share
What we did
Advanced campaign optimisation
- Refined the bid strategy and enhanced keyword targeting
- Employed a mix of manual bidding and automated strategies to lower CPC
Performance analysis
- Regularly analysed campaign performance
- Adapted strategies for consistent improvements
Results snapshot
- Conversion values climbing to £403,010.59, a 2.01% improvement
- Average CPC of £0.78, achieved by optimising keyword bids
- Conversion rate increased to 22.28%, a 9.68% improvement
- Ad spend of £66,199.16 across 84,857 clicks, a significant return on budget
Performance screenshots
