The problem
A high-traffic e-commerce client sought to scale their Google Ads campaigns while maintaining high conversion value and an optimal CPA. The strategy needed to scale traffic while keeping costs under control in a competitive market.
- Rising competition and increased costs across campaigns
- Need to improve the conversion value to cost ratio while scaling interactions
- Maintaining efficiency at a $747K+ spend level
What we did
Dual bid strategy
- Employed Target CPA and Maximised Conversion Value bid strategies
- Balanced scale against efficiency at high spend levels
Continuous optimisation
- Continuously optimised keywords, ad copy and targeting
- Drove higher traffic and interaction rates while keeping the focus on conversion value
Results snapshot
- Conversion value to cost ratio of 3.03x, ensuring strong ROAS
- Over 13 million impressions and 164,015 clicks at a 1.24% interaction rate
- Cost per conversion maintained at $176.38 across 4,238 conversions
- Campaign cost of $747,623.55 with efficient budget use and consistent conversions
Performance screenshots
