Campaign Planner

It tells you whether the budget and structure you have in mind can work at all, and names the rule that breaks it.

What are you advertising

Entirely different rule sets. This branches the whole tool.

Optimising for

Platforms

TikTok is not offered. See the note at the bottom.

Monthly budgetCurrency

What do you have to start from

Most people arrive with the second. The revenue path works out what cost per customer your goal demands, and checks that separately from whether the platforms can learn at it.

Target cost per acquisitionThe number that drives everything here. The break-even ROAS calculator produces it if you do not have one.Campaigns you plan to run

Ad sets per campaignI know how many ad sets I wantLeave it if you have not decided. We will assume everything sits in one ad set, which is the best case for Meta, and say so in the result.

MarketDrives the cost stack and the eligibility warnings. Never a cost prediction.Where the ads serveA different question from where you are. Nigeria’s 1% operating charge and the UK digital services tax both key off this.Regulated categoryNot an industry question. Restriction depends on category and where you target.

Days from click to conversion

I do not knowAsked rather than inferred: neither platform publishes typical cycle length by vertical, and that absence was checked.

Fill in a monthly budget, a target cost per acquisition and your planned structure, and pick at least one platform. You will get the answer as a short read, with the workings underneath.

The plan is one part of it

Is The Account Underneath It Built Right?

A budget that clears the arithmetic still fails on broken tracking or the wrong optimisation event. The Growth Audit is four minutes and ends with what to fix first.

Take The Growth Audit More Tools