The ROAS You Need Before You Make Anything
Most people know their ROAS. Far fewer know the number it has to beat. At a 60% margin you need 1.67x just to stand still — and if you are running at 1.4x, every sale is costing you money while the dashboard shows growth.
Enter your margin to see what you need to earn back on every unit of ad spend before you make a penny.
What this does not account for
- Whether your margin figure already has advertising inside it — if it does, the answer is circular
- Returns, refunds and chargebacks, unless you have taken them out of the margin
- Fixed costs: this tells you about the advertising, not about the business
- Any value after the first purchase — a customer who comes back changes the picture entirely, which is what the payback calculator is for
Break-even only looks at the first sale. How long a customer takes to pay you back is the other half of the question.
One number, one campaign
Where Does The Rest Of It Stand?
Break-even tells you about the ad spend. The Growth Audit is four minutes and covers the system it sits inside — tracking, retention, and what to fix first.